Nico Roche continues as Bianchi’s Global Ambassador

Bianchi and Nicolas Roche will continue their journey together in 2024. The collaboration between the former Irish professional rider and the Italian company has been renewed since naming Roche as Global Brand Ambassador.

As Bianchi’s Global Brand Ambassador, his dynamism and international appeal combined with his elegant and professional style perfectly embodies the innovative and inspirational elements that characterize the Italian brand: sporting performance, technological research, a racing spirit inherent in the Reparto Corse’s DNA, as well as an attention to design and style.

Fluent in four languages: English, Italian, Spanish, and French; the former Irish pro will be the face of Bianchi for major product launch campaigns and events worldwide, which already started with the recent Sea Otter Classic in California.

The collaboration will also continue at major events on the global gravel calendar, where Roche will race equipped with the new Impulso RC, a model that the Bianchi Global Ambassador has helped to develop through constant exchange with Bianchi’s Italian headquarters.

“I am very proud to represent such an important and prestigious brand as Global Brand Ambassador,” commented Nicolas Roche. “It is the third year of a fruitful collaboration with Bianchi, a company with which I immediately found a great affinity of values and mutual trust from the beginning: I feel part of a great family.”

“We are happy to continue collaborating with Nico Roche as Global Brand Ambassador,” said Marketing and Communication Manager, Claudio Masnata. “In him, we have found a figure perfectly capable of conveying our brand worldwide in the best possible way.”